
bezzzya's birthday
Dace Trott:Art directors are right brain, copywriters are left brain.
Right brain is sensory and emotional.
Left brain is rational and logical.
Right brain arrives at a solution holistically and instinctively.
Left brain arrives at a solution incrementally by a process of deduction.
Which is how the best teams tend to work.
Copywriters work out what we’re supposed to do, art directors come up with exciting ideas.
Art directors have flashes of inspiration, copywriters keep the whole process on track.
Which is also why they work better together.
Left to themselves, art directors would be exciting but wrong.
Copywriters would be right but dull.
